Master of Professional Studies (MPS) Requirements
Business for Creatives (BCR) – Brand & Luxury track

Redefine Luxury. Shape Cultural Futures. Lead with Creative Strategy.

The Master of Professional Studies (MPS) in Business for Creatives: Brand and Luxury Management at MICA is a graduate program designed for bold creatives, brand visionaries, and cultural innovators who want to lead at the intersection of design, storytelling, and luxury.

Program Overview

The MPS – Brand and Luxury Management track presents a strong and differentiated offering that is likely to appeal to a defined audience of design-forward professionals and aspiring brand strategists with an interest in luxury markets, cultural branding, and emerging technology. 

This one-year, 30-credit, interdisciplinary program immerses students in the evolving landscape of luxury—from ethical craft and global storytelling to AI-driven brand systems and speculative futures. Students learn to build brand worlds, craft cultural value, and lead with purpose in fashion, product design, experience, and emerging luxury sectors.

Curriculum Highlights

• Luxury Reimagined: Explore the ethics, equity, and excellence of contemporary luxury
• Brand Alchemy: Learn the art of narrative, identity, and visual systems
• Cultural Value: Position brands at the intersection of heritage, relevance, and impact
• AI x Luxury: Leverage emerging tech for generative design and digital brand futures
• Global Markets, Local Stories: Navigate and lead in diverse global brand contexts
  
  

Why MICA?

• Top-ranked art and design institution with global influence
• Unique creative-first approach to business and branding
• Immersive industry residencies and collaborations with cultural and fashion partners
• Faculty and mentors with deep ties to the luxury and design industries

What is a Master of Professional Studies (MPS) degree?

• Focuses on an applied field of study

• Develops practical skills

• Perfect for current and aspiring professionals

• Delivered online over just 15 months

• Students maintain a work-life balance

Sample Career Pathways

Graduates of this track go on to roles such as:

• Brand Strategist or Director
• Creative Producer for Fashion or Cultural Brands
• Luxury Experience Designer
• Innovation Lead at a Design Studio or Global Agency
• Entrepreneur in Fashion, Wellness, or Lifestyle Ventures

Program Learning Outcomes

Upon completion of this program, graduates will be able to:

• Design effective brand strategies that integrate creative vision with business goals, focused on the luxury sector.
• Create emotionally resonant, multisensory experiences across physical and digital platforms that embody the values and aesthetics of luxury brands.
• Integrate ethical and sustainable practices into brand development, sourcing, and creative production
• Interpret effective usage of digital tools and immersive media in relation to their brand narratives and consumer engagement strategies.
• Make informed strategic decisions to drive growth and long-term value in creative and luxury entrepreneurial enterprises.
• Differentiate a brand for competitive local and global markets